Is there a unified channel strategy to drive the future of retail?
According to Piers Fawkes, founder and president of media company PSFK,
the retail space is transitioning from an online-versus-offline
competition into an omnichannel landscape where the two competing
channels are blended and synergistic.“Retail is going from a place of transaction to a place of experience,” said Fawkes. In January 2018, PSFK released the latest results of a trend study that tracks the evolution of retail in all its forms.
What were the results? The future of brick and mortar looks very different from the antiquated stores of the past. And perhaps more surprising? The fact that TV has a central role in the future.
Transitions in Retail
Read the full article on the Videa blog.
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