Feb 8, 2018

Global Programmatic Advertising Reaches New Heights


Global programmatic advertising is experiencing impressive gains year after year.Programmatic advertising is taking the media world by storm. Its impressive growth on a global scale is changing the way international advertisers think about video advertising, ensuring a robust and profitable future for the media industry.

But what does programmatic mean for the world?

Global Programmatic’s Robust Growth
Global programmatic advertising is experiencing impressive year-on-year gains. In 2016, media agency Zenith projected a 31 percent growth in spend from 2016 to 2017 and forecasted spending of $64 billion in 2018. Once considered a remnant buy, programmatic has upped the ante. It offers advanced data segmentations and analytics that enable advertisers to purchase high-quality, hyper-targeted audiences in prime inventory.

“Programmatic advertising has risen to dominate the digital display market in just a few years,” according to the Zenith report,

Read the full article in the Videa blog.

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