How Beneficial Is an OTT Platform for Content Owners Like Disney?

The line between traditional media and over-the-top (OTT) streaming is blurring as more content originators begin testing streaming services. Companies like Disney, Hallmark, and Discovery are all exploring OTT platform options—from joining Netflix and Amazon to striking out on their own.

But what exactly are they after?

The Path to OTT

The core cable television model has always had two major revenue streams: affiliate fees and advertising sales. Although the advertising sales model has been sorely tested recently (with the proliferation of devices and increased content sources), it’s the affiliate fee side of the revenue equation that has been especially pressed.

Read the full article at the Videa blog.